Senior Digital Marketing Manager
Who we are :
Overdose is a NZ owned success story. Having grown from 2 consultants to a team of 450+ and counting, with additional offices in Europe, Australia, Ukraine, Singapore and the US. Our services cover the entire commerce lifecycle; from Business Design, Brand, Creative & UX, through to Managed Execution, Platform Architecture, Social Strategy, Search, Insights and Marketing Automation.
We like to THINK BIGGER and GET SH*T done!!
About the Role :
The Senior Digital Marketing Manager plays a pivotal role in the Overdose Business. Essentially this role is responsible for planning and executing targeted marketing initiatives across relevant platforms and marketplaces, with a focus on driving exceptional results for our top tier clients.
Role responsibilities :
- Develop and execute best in class digital marketing strategies across relevant platforms.
- Manage and nurture client relationships and drive the long term success of their businesses.
- Maintain expert level understanding of marketing platforms and technology, supporting the development of best practice at Overdose.
- Manage the ongoing operation and optimisation of digital marketing activity.
- Provide best in class recommendations to improve performance, ongoing management and optimisation of digital campaigns.
- Ensure client reporting consistently produces actionable insights and measures the success of marketing strategies.
- Effectively managing junior members of the marketing team, supporting their growth and development.
- Lead out new business proposals by identifying opportunities across platforms and providing best-practice recommendations to improve outcomes..
- Help with ad-hoc problem solving for clients and team members.
- Partake in scheduled reporting and strategy meetings with clients.
- Manage effectively hours within the retainer arrangement of the client, and be transparent with the allocation of these hours.
- Track and monitor tasks within the tools utilised at OD. This includes - Wrike, Slack, Confluence and Google Docs.
Skills required :
- Deep cross channel knowledge and an understanding of how different marketing channels relate to each other
- Ability to define a business challenge and develop a medium-long term vision to address this
- Comprehensive knowledge of Google Search, Shopping, Display and YouTube campaigns including current certifications
- Comprehensive knowledge of Meta Advertising platforms (Facebook and Instagram) including current certifications
- Strong understanding of other social media platforms including Pinterest, TikTok, Snap and LinkedIn
- Understanding at a base level of programmatic advertising platforms and ad servers - e.g. DV360 and CM360
- Experience developing reports using multiple sources using Google Data Studio
- Understanding at a base level of Product Data Feeds for Google Shopping
- Strong interpersonal skills and ability to confidently build relationships and present and report to clients
- Exceptional written and verbal communication skills.
- Ease of explaining complex concepts in a simplified manner.
- Exceptional analytical and problem solving skills.
- Ability to work autonomously and as part of a team.
- Excellent time management skills and ability to manage a diverse portfolio of clients or stakeholders
- Attention to detail, both for work output to clients and during the internal review process
Perks & Benefits :
- Competitive salary
- Annual 13th-month bonus
- Full-flexible working
- Annual training/seminar allowance
- Two additional mental health days off per year
- The chance learn from some of the best eCom leaders all around the world
- Free day off to celebrate your birthday month
- Supported global work transfers and secondments
Please Note
- Don't tick all the boxes but love the sound of Overdose? Hit that apply button, we'd love to know you're interested!
- We can only consider SG citizens and PR holders at this time.
- Respectfully no recruiters, please.
Singapore
Senior Digital Marketing Manager
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